- F1 has a large attain world wide, with over 800 million viewers yearly.
- Nexo’s brand and branding will characteristic as a key a part of the F1 workforce’s international advertising.
- The Audi Revolut F1 workforce has acquired a specialised digital advertising technique targeted on cryptocurrencies.
The Audi Revolt System 1 workforce has signed a four-year sponsorship settlement with cryptocurrency platform Nexo. As Audi prepares to enter F1 this 12 months, the corporate will turn out to be the workforce’s official code companion. The Nexo brand and branding will characteristic as a key a part of the F1 workforce’s international advertising till 2029.
The deal offers Nexo vital visibility on one of many world’s largest sporting levels. F1 has a whole lot of thousands and thousands of viewers worldwide and is rising quickly in key markets such because the Americas and Asia.
In the meantime, the Audi Revolut F1 Crew has not solely obtained monetary assist, but additionally an expert digital advertising technique targeted on cryptocurrencies, together with distinctive fan experiences, instructional content material and joint digital campaigns.
Nexo co-founder Antoni Trenchev stated the partnership extends past branding. “We offer significant utility and premium experiences to audiences world wide.” he identified that this is similar “Self-discipline and accuracy” Present in each elite motorsports and cryptography.
Stefano Battiston, Chief Business Officer of Audi Revolut F1 Crew, stated: “As we put together to enter F1, we’re very selective concerning the companions we are going to take with us on this journey. We’re proud to welcome Nexo as our official digital asset companion at a time of robust progress for each organizations.”
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Bridging F1 and FinTech
Nexo is a world crypto platform that gives a collection of providers together with cryptocurrency financial savings, loans, and buying and selling. We have now been working since 2018 and have a number of years of expertise in a market the place many startups fail or are much less established.
NEXO, the platform’s personal token, gives customers advantages comparable to decrease charges and loyalty rewards.
As we speak, Nexo manufacturers itself as a “digital asset asset platform” and has grown from merely providing cryptocurrency loans to providing a whole toolset for saving, investing, and constructing wealth in cryptocurrencies. Nexo operates in over 150 jurisdictions world wide, making it one of many largest crypto monetary providers firms by geographic footprint.
F1’s big international attain (greater than 800 million viewers per 12 months) gives crypto platforms like Nexo with a big mainstream promoting platform that extends far past the everyday crypto viewers.
In style digital financial institution Revolut, Audi’s major sponsor, is already mixing fintech and motorsport, and Nexo’s involvement additional deepens the connection between digital finance and sports activities tradition.
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