- KuCoin launches Crypto Cup the place you possibly can win as much as 1.4 million USDT rewards.
- This marketing campaign spans transactions, funds, earnings, and mining merchandise.
- This occasion follows the PROOF marketing campaign’s profitable 1.8 billion USDT transaction.
KuCoin has launched a brand new international football-themed cryptocurrency marketing campaign, providing customers the chance to compete for a reward pool of as much as 1.4 million USDT throughout its ecosystem.
The marketing campaign, referred to as KuCoin Crypto Cup, will run from June 11 to July 20, 2026 and is designed to attach a number of areas of the platform together with buying and selling, funds, asset administration, and mining rewards.
The initiative comes as cryptocurrency platforms search to broaden use instances for digital belongings past buying and selling to a broader vary of monetary and on a regular basis purposes.
In accordance with KuCoin, the marketing campaign is impressed by the vitality and competitors of the worldwide soccer season and goals to supply customers a number of participation paths throughout quite a lot of services and products.
Additional strengthening PROOF momentum
The KuCoin Crypto Cup follows the corporate’s latest PROOF marketing campaign, which generated over 1.8 billion USDT in whole buying and selling quantity and attracted over 120,000 members.
One of the crucial notable components of that marketing campaign was the Tomorrowland grand raffle.
In accordance with KuCoin, the promotion attracted over 47,000 members and transaction quantity exceeded 1 billion USDT.
The alternate mentioned the marketing campaign demonstrated how engagement with digital belongings could be tied to globally acknowledged cultural occasions.
The initiative aimed to create deeper engagement amongst customers by combining cryptocurrency participation with entry to unique Tomorrowland experiences.
KuCoin is presently making use of an analogous strategy to its newest soccer-themed promotion.
The corporate defined that the initiative was constructed across the message: “One trophy on the sector. As much as 1,400,000 USDT for merchants of every kind.”
Multi-product ecosystem marketing campaign
In contrast to campaigns that focus solely on buying and selling exercise, KuCoin Crypto Cup integrates a number of merchandise throughout the platform right into a single consumer journey.
This marketing campaign contains participation alternatives via Futures, VIP Premier +, KuCoin Pay, KuCard, Spot, Margin, Earn, and KuMining.
KuCoin mentioned the initiative is designed to deliver collectively market entry, buying and selling alternatives, real-world crypto utilities, asset administration instruments, and mining-related rewards below one marketing campaign construction.
The corporate added that this system goals to assist several types of customers, quite than focusing solely on massive merchants.
Alternatives for participation vary from energetic buying and selling, every day spending, asset administration, and mining-related actions.
KuCoin mentioned the marketing campaign displays its broader goal of constructing digital belongings extra accessible, helpful and helpful to customers all over the world.
Rewards for the whole soccer season
The marketing campaign follows a soccer-inspired construction, progressing via levels from the group stage to the ultimate whistle.
Throughout the occasion, customers can take part in staff buying and selling contests, private challenges, raffles, spending actions, milestone duties, and KuMining reward packages.
The biggest reward classes embody the five hundred,000 USDT Futures Predominant Match and the five hundred,000 USDT VIP Premier + Reward Pool.
Further incentives embody as much as 150,000 USDT in spot and margin rewards, earn charge up coupons, money rewards, KuMining {hardware} incentives, hashrate rewards, and purchase-based rewards.
Customers also can entry cashback alternatives via KuCoin Pay and KuCard.
Eligible customers can take part within the KuCoin Crypto Cup via the platform throughout the marketing campaign interval, and detailed reward guidelines and eligibility necessities can be found via the alternate.