- WLFI used the White Home’s UFC Freedom 250 occasion to advertise the USD1 stablecoin to thousands and thousands of followers.
- Fighters obtained a document bonus of US$1, driving consciousness and adoption of the token.
- Lawmakers are investigating potential conflicts involving WLFI’s international relations and Trump-related pursuits.
President Donald Trump’s cryptocurrency enterprise, World Liberty Monetary (WLFI), used the White Home-sponsored UFC Freedom 250 occasion to advertise its USD1 stablecoin. The fighter’s bonus payout was $1 and the token was despatched in entrance of thousands and thousands of UFC followers.
The occasion was held on the South Garden of the White Home on June 14, President Trump’s birthday. World Liberty Monetary was a sponsor and contributed $250,000 to the Efficiency of the Night time bonus pool, with each US greenback spent contributing $250,000. In consequence, every winner obtained $425,000.
Individually, Crypto.com sponsored Battle of the Night time awards, growing the prize cash to $400,000 every. In complete, the fighters competed for about $1.65 million in bonuses, a document for a UFC occasion.
$1 within the highlight at White Home occasion
The usage of USD1 at a White Home occasion created vital publicity for stablecoins.
Todd Phillips, a crypto coverage knowledgeable at Claros Group, mentioned paying fighters in {dollars} has the identical financial impression as paying them in {dollars}. Nonetheless, publicly highlighting stablecoin funds would successfully promote the token and tie it to each the UFC and the White Home.
World Liberty Monetary introduced its sponsorship of UFC Freedom 250 simply days earlier than the occasion. The UFC later confirmed that the Efficiency of the Night time bonus can be paid within the quantity of $1.
This promotion comes as World Liberty Monetary goals to widen the adoption of stablecoins. Based in March 2025, USD1 has grown to a market capitalization of over $5 billion. This token operates on a number of blockchains together with Ethereum, BNB Chain, TRON, and Solana.
Congress investigates international relations
The incident additionally comes as lawmakers proceed to research World Liberty Monetary’s possession construction and international ties.
A United Arab Emirates firm linked to Sheikh Tahnoun bin Zayed Al Nahyan has acquired a 49% stake in World Liberty Monetary for $500 million, in accordance with studies. One other firm related to Tahnoon then used $1 to settle a $2 billion funding in Binance.
The developments prompted a parliamentary investigation into potential conflicts of curiosity and nationwide safety considerations. The research involved the impression of international authorities officers proudly owning inventory in a digital forex firm co-founded by a sitting U.S. president.
Fundamental sources of Trump household wealth
World Liberty Monetary was co-founded in 2024 by Trump, his sons and the household of Trump’s longtime buddy Steve Witkoff.
At one level, the corporate listed Trump as its “lead champion of cryptocurrencies.” Monetary disclosures present his inventory in World Liberty Monetary is price greater than $50 million.
Reuters lately reported that the Trump household’s crypto enterprise, led by World Liberty Monetary, generated billions of {dollars} in paper earnings. Additionally they turned one of many greatest sources of wealth tied to Trump and his household.
White Home press secretary Davis Engle denied considerations of a battle of curiosity, saying Mr. Trump’s property are in trusts managed by his youngsters.
Associated: Trump’s cryptocurrency enterprise nets $2.3 billion after buyers undergo enormous losses
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