- Bitget launches UEX marketing campaign to combine cryptocurrency and conventional asset buying and selling on one platform.
- This improve integrates shares, foreign exchange, and cryptocurrencies and reduces buying and selling steps by 30%.
- Marketing campaign facilitates #TheGreatMigration for seamless cross-asset transactions worldwide.
Cryptocurrency alternate Bitget has introduced a brand new UEX Change marketing campaign. It calls on merchants to maneuver away from fragmented single-asset platforms and in the direction of a unified buying and selling expertise that mixes crypto and conventional monetary (TradFi) markets.
This initiative follows a significant app improve that integrates a number of asset lessons immediately into the homepage. This reduces navigation steps by roughly 30% in comparison with commonplace buying and selling platforms.
Promote cross-asset buying and selling
On the coronary heart of the marketing campaign is an easy message: Change to UEX, swap to Bitget.
Biggett argues that fashionable markets are more and more interconnected. Cryptocurrencies like Bitcoin typically reply to the identical macroeconomic alerts as shares, commodities, and overseas alternate markets.
Nonetheless, many merchants nonetheless depend on separate platforms for every asset class, resulting in inefficiencies, delays, and missed alternatives. In distinction, Bitget’s Common Trade (UEX) mannequin goals to consolidate these markets into one account. This transfer will enable merchants to seamlessly transition between asset lessons with out having to modify apps or convert currencies.
#TheGreatMigration story
The marketing campaign is centered across the theme #TheGreatMigration, reflecting the broader business transition to a unified monetary ecosystem. In accordance with Bitget CEO Gracy Chen, merchants who fail to adapt threat lacking out on worthwhile alternatives.
“The tipping level is right here. Merchants who haven’t but tailored to the evolving market are leaving alpha on the desk each day.”
The corporate positions UEX as a vacation spot for capital flows as cryptocurrencies proceed to evolve as a worldwide monetary infrastructure and tokenized property acquire mainstream traction.
Increasing some great benefits of tokenized property
Bitget claims 89% world market share for tokenized fairness tokens on Ondo, reporting sturdy momentum in tokenized property with $6 billion in every day buying and selling quantity in January 2026.
The platform at present offers entry to:
- Over 200 tokenized shares and ETFs
- Contract for distinction (CFD)
- Everlasting inventory
- foreign exchange market
- Indices, Commodities, Valuable Metals
All property are settled inside a single USD-denominated account and supported by cross-margin performance, 24/7 market entry, and as much as 500x leverage.
long run ambition
Bitget has set an bold purpose of dealing with 40% of tokenized inventory transactions by 2030, or a share value $15-30 trillion.
The UEX Change marketing campaign, launched globally on March 16, 2026, represents a key step in that technique. It positions Bitget as a possible liquidity hub for each crypto-native and conventional monetary markets.
Because the traces between cryptocurrencies and conventional finance proceed to blur, campaigns like this spotlight the shift to an all-in-one buying and selling ecosystem.
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