Seychelles, Victoria, July 27, 2026 — UNICEF Sport Changer Coalition (GCC) is presently increasing to Bangladesh, Indonesia and Bolivia. This system, which equips younger folks with future-ready expertise equivalent to digital schooling, AI and monetary literacy via online game growth, is supported by Bitget, the world’s largest common alternate (UEX), as a part of a three-year partnership beginning in 2025.
This enlargement brings the initiative to 11 nations all over the world and continues our broader efforts to enhance entry to digital schooling throughout rising markets. The GCC has to this point been carried out in Armenia, Brazil, Cambodia, India, Kazakhstan, Malaysia, Morocco, South Africa, and newly added Bangladesh, Indonesia, and Bolivia.
Bitget joined the coalition in 2025 as a part of a three-year collaboration with UNICEF to assist monetary literacy, together with blockchain and digital expertise, for younger folks in rising nations, particularly women. By means of this partnership, Bitget will present academic assets equivalent to blockchain-focused studying content material and entry to mentors from the Web3 ecosystem that assist GCC programming.
The coalition has grown quickly over the previous yr, reaching greater than 642,000 younger folks, mother and father and academics all over the world, with women making up 52% of individuals. Over 20,000 video video games have been created by younger folks via the GCC curriculum.
Bitget’s crew witnessed this system’s effectiveness in motion on the Nationwide Sport Jam in Cambodia in December 2025. There, greater than 1,000 younger folks took half in a 48-hour problem to create a socially impactful online game. The Cambodian crewOn the final World UNICEF Sport Jam, we received 4 out of seven classes. On this 40-day initiative, younger creators from rising nations create unique video video games with mentorship classes and self-paced on-line programs. “In Cambodia, UNICEF gave us a glimpse of the aptitude of younger folks. From coding trash sorting to wholesome consuming, they constructed a variety of artistic video games in the true world,” mentioned Simran Alfonso, Head of Communications at Biget. “With the superb educating expertise of our academics, we’re constructive about our upcoming programs and future initiatives, which is able to assist the leaders of tomorrow,” she added.
“One of many causes this partnership means a lot to me is as a result of I’ve seen firsthand how shortly younger folks develop when given the suitable alternatives,” mentioned Bitget CEO Gracy Chen. “I’m nonetheless a part-time lecturer at HKUST as a result of I’m related to what the following era wants. Seeing UNICEF’s Sport Changer Coalition develop into three new markets means extra younger folks, particularly women, could have the chance to develop these expertise earlier. That is very significant to me.”
“Increasing the Sport Changer Coalition to Bangladesh, Indonesia, and Bolivia is a milestone in our mission to equip younger folks, particularly women, with twenty first century STEAM and monetary expertise to form their future. Along with our companions, we won’t solely scale schooling, but in addition promote inclusion, construct a pipeline of girls leaders and unleash financial empowerment throughout rising markets,” mentioned Sandra Vischer, UNICEF Luxembourg Government Director.
The GCC is tackling the $15 billion annual financial loss because of women’ lack of digital expertise in low- and middle-income nations. For extra info, go to www.unicef.org/innovation/gender-equality/game-changers-coalition.
About biget
Based in 2018, Bitget is the world’s largest common alternate (UEX), offering greater than 120 million customers with entry to cryptocurrencies, tokenized property, and AI-powered buying and selling instruments throughout main blockchains. Its ecosystem contains Bitget Pockets, an on a regular basis monetary app utilized by over 80 million folks. Bitget is driving international cryptocurrency adoption via partnerships with MotoGP™ and UNICEF.
About UNICEF
UNICEF works in additional than 190 nations and territories to achieve essentially the most deprived youngsters and construct a greater world for all youngsters.
UNICEF Luxembourg helps this international mission by mobilizing non-public sector partnerships and voluntary donations. We additionally advocate nationally for kids’s rights, with a concentrate on lowering inequalities, selling gender equality, tackling baby poverty, supporting psychological well being, and bettering entry to justice for all youngsters.
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